Big Data is coming to TV. And it will define the people you market to in this world of fragmented attention spans.
The importance of this data is not just to better target ads based on who is watching what and when. The value of data in TV is to tie those emotion-filled messages to consumer actions by tying each impression to an impact. Marketers, who spend in total over $75 billion in advertising, can now use data to target the specific people they are looking for, and see the results of that effort in better return on their ad spend.
The PeopleFront is a forum to discuss the advancements of our industry and what people-centric advertising means for the future of TV advertising.