PeopleFront is a forum to discuss what data-driven, people-centric advertising means for the future of TV advertising. TV advertising is changing - for the better. Its latest evolution -- people- and outcome-based plans and pricing -- is quickly emerging, and promises to bring a new level of effectiveness and accountability to the industry. Data is fueling this change by enhancing targeting and tying the emotion-filled messages of TV to consumer actions so advertisers can link impressions to impact, measure, and optimize their return on ad spend.
2015 Highlight Video
Cynopsis Media National Geographic Channels & Simulmedia
PEOPLEFRONT 2015 . THE PALEY CENTER . APRIL 15, 2015
A FIRESIDE CHAT
Linda Yaccarino, Chairman, Ad Sales and Client Partnerships for NBCU, is leading a data-driven approach to selling ad space. As Linda stated in January, "Advertisers don't need to choose between data-driven targeting, which lives mostly in digital, and the scale of TV." During this Fireside Chat with Dave Morgan, Founder and CEO of TV audience targeting provider, Simulmedia, Linda will explain NBCU's announcement and approach, discuss what to expect during this year's upfront, and how the market for TV advertising is poised to change.
BRAND LEADERS PANEL
making tv a data-driven decision
Marketers are challenged to apply digital thinking - about audiences, data, and ROI - to all aspects of their marketing efforts. With data now available to tie TV advertising directly to results, marketers have to apply what they learned in digital to the largest of media vehicles, which will challenge some very entrenched behavior. On this panel, marketing leaders from traditional and new brands will describe how they expect TV to work for them through the next few years.
moderated by Jenny Rooney, Editor of CMO Network at Forbes
CHANGING MEDIA MEASUREMENT FROM OUTPUT TO OUTCOMES
Powering the data revolution requires many forms of data, as well as the ability to tie disparate data sources together to show advertisers where value is being created. On this panel, three companies with very different origins are now in the center of the measurement effort to deliver not just insights, but also actionable decisions to make marketing efforts ever more successful. This conversation will focus on the tools, processes and services these firms are building to support audience-based and outcome-measured ads.
moderated by Bruce Rogers, Chief Insights Officer at Forbes
MEDIA SELLERS PANEL
USING DATA TO DRIVE MEDIA VALUE
Media sellers other than NBCU are also trying to uncover new insights that connect their advertiser clients with audiences in a business-driven relationship. John Piccone, Chief Revenue Officer for Simulmedia, will engage both TV and digital media sellers to discuss how the advertisers' approach to media is changing, how TV and digital are progressing in delivering value to those advertisers, and what "delivery of value" will look in a data-driven environment.
moderated by John Piccone, Chief Revenue Officer at Simulmedia